Hey Marty, don’t look up!
Before I left Telltale, I did an interview for this Gamasutra article about game PR. The article just went up yesterday, which gives it a Back to the Future-esque quality. Sort of like when Marty McFly from the second movie is climbing the scaffolding over the stage while Marty McFly from the first movie is performing Johnny B. Goode at the Enchantment Under the Sea dance. (But not quite.)
Anyway. The article’s here if you want to check it out: Public Relations in Games: The Science of Secrets