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What am I missing here?

Yahoo keeps showing me this ad when I check my email. I don’t get it. What does the creepy hair guy have to do with moms going back to school? (I realize I’ve already put more thought into this than it deserves…)

2 Comments

  1. It’s Rasputin! He’s back from the dead, aggah!

  2. Funny, I just saw the same ad before coming here. Did you see the one with the Pac-Men and the race cars? At least those could be considered targeted marketing! I think these ads started with the dancing cowboy silhouettes a few years ago, and that worked so well they look for anything to get your attention!

    Now, what lesson can you learn when it comes to selecting the cover design for your novel?

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